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Post by juthi52943 on Dec 27, 2023 3:19:18 GMT
If irreverence is combined with humor and possibility it can become an extremely powerful persuasive tool in advertising. In the second part of the book the author's personal history helps us get a clearer picture of the evolution of advertising culture on the UK scene over the decades. One of the important lessons in this book is humility. Hegarty suggests that you can't create something Job Function Email List great if at least a little part of you isn't in that something whether it's your heart soul or beliefs. In other words if you don't believe and find yourself even a little bit in what you are doing whether it is a painting a written text a design or even an advertisement there is no way you will have a good or at least satisfactory result since this result is in fact your expression. Another interesting idea that Hegarty presents in this book is that criticizing a new agency for doing something different is madness. What keeps the advertising industry and marketing in general is constant evolution and innovation. Thus innovation is in fact a challenge for new agencies and by no means an aspect to be criticized.
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